You Won’t Believe What This Ad Was For | Exaggeration in Advertising

Explaining on Instagram: "Bill Skarsgård completely redefined Pennywise and turned the clown into something deeply unsettling. 🎈😳 Instead of loud jump scares, he relied on subtle facial movements, an off-kilter voice, and unnatural eye contact. His ability to move one eye independently and switch emotions mid-sentence made Pennywise feel unpredictable and inhuman. 😰👀 The performance transformed Pennywise into a modern horror icon and proved that true fear often comes from restraint, not exag