ADVICE FROM CEOs on Instagram: "Logan Paul says his marketing budget is $0 and that’s not a flex, it’s the strategy. Instead of buying ads, he is the ad. Every vlog, podcast clip, controversy, fight, and headline becomes free distribution. Massive attention turns directly into brand awareness. When Prime launched, there were no billboards or traditional ad campaigns. He showed up with bottles at UFC weigh-ins, WWE events, press conferences, and viral moments where cameras were already rolling. T

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