The Encoding and Decoding Communication Process
12:54
YouTubeMarketing Study Guide
The Encoding and Decoding Communication Process
This communication model outlines the broad process that brands follow, as well as the key challenges, when communicating and promoting to their target audiences and customers. The video describes the communication process with examples, covering sender, encoding, message and media, decoding, receiver, response, feedback and noise. For more ...
1.1K viewsApr 5, 2023
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