A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with ...

Google is testing out new ways to improve dislikes on YouTube Shorts, and it could come with hiding the button in a new menu.

Clickbait relied on curiosity. Rage bait relies on us, knowing that if content makes you angry, you spend longer with it, share it more often, and return to the platform quickly.

Rage bait has long been a feature of online environments, particularly on platforms that reward attention and interaction.

Comeback is the flavour of the season. Akshaye Khanna's character in 'Dhurandhar' is the mood, the talk and the deal on social media much like Bobby Deol in 'Animal'. What connects the virality? Is ...

YouTube is no longer just tweaking its rules around low‑effort AI content, it is now terminating entire channels that flood ...

YouTube has permanently banned popular AI trailer channels Screen Culture and KH Studio, citing spam policies just days after ...