Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

Now, a new report from the Financial Times says Apple has scaled back manufacturing and marketing for its Vision Pro headset ...

After all the chatter about a follow-up version of Apple's Vision Pro headset, as well as a possible cheaper variant, it's ...

Apple has cut Vision Pro production and gutted its advertising budget, pulling back hard from what was supposed to be its ...

Apple's costly Detroit-based Developer Academy program relies heavily on taxpayer funding while delivering mixed job outcomes ...

With the recent releases of visionOS 26 and newly refreshed Vision Pro hardware, it’s an ideal time to check in on Apple’s Vision Pro headset—a device I was simultaneously amazed and disappointed by ...

When Apple launched Vision Pro, reviewers were conflicted. Most acknowledged the very high standard of the headset’s technology, while wondering if there was a convincing use case. What are we ...

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The M5 doesn't remake Apple Vision Pro into a hit consumer product, nor does it solve Apple's ongoing issues with a lack of developer interest in the platform, but it is better, and that may be enough ...

Everything new about the revamped Apple Vision Pro can fit in a single sentence: It has a far faster and more efficient M5 chip, it comes with a more comfortable Dual Knit Band and its display looks ...

The Apple Vision Pro M5 represents a pivotal step forward in spatial computing, blending advanced hardware, refined software, and meticulous design. While its external appearance remains largely ...