Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Researchers have identified specific psychological traits that indicate whether someone is likely to follow conspiracy ...

Large language models repeatedly chased losses, escalated risk and even bankrupted themselves in simulated gambling ...

While AI models may exhibit addiction-like behaviors, the technology is also proving to be a powerful ally in combating real ...

Vox journalists forecast what 2026 could bring — from AI and climate to politics, health, and the economy — based on trends ...

From desert season to high-alpine prime time, these trails—and the skills and mini-trips behind them—will shape your 2026 ...

Introduction Application of artificial intelligence (AI) tools in the healthcare setting gains importance especially in the domain of disease diagnosis. Numerous studies have tried to explore AI in ...

This important study reports three experiments examining how the subjective experience of task regularities influences perceptual decision-making. Although the evidence linking subjective ratings to ...

Science fiction has long explored the relationship between humans and technology, imagining futures where artificial intelligence helps us understand ...

Background Inflammatory bowel disease (IBD) patients in China exhibit critically low levels of physical activity, yet evidence for telemedicine-based aerobic exercise interventions remains scarce, ...