Social media follower counts have never mattered less, creator economy execs say

I think that 2025 was the year where the algorithm completely took over, so followings stopped mattering entirely,” LTK CEO ...

AI slop and brainrot content now make up 1 in 2 YouTube Shorts recommendations, study reveals

That's according to new research from video-editing company Kapwing (as reported by the Guardian ), which found that more ...