OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system designed to drive autonomous, agent-to-agent advertising across premium ...

The Trade Desk stock has fallen sharply this year. But the underlying business still looks like a long-term winner.

Tension: Companies rebrand to signal transformation, but surface changes often conceal unchanged systemic practices beneath ...

Shoppers can now place orders directly from ChatGPT or Claude, without even opening ecommerce apps. That is forcing Amazon, ...

The 'Bach for Two and Three Pianos' concert makes for one helluva evening’s entertainment, but Shapira takes the presentation ...

Mindful that Pope Francis had often used the traditional pre-Christmas address to the Roman Curia to deliver some hard ...

Following a historic sell-off, shares of The Trade Desk are showing tentative signs of stabilization. The plunge was driven more by technical market mechanics a ...

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the launch of PubMatic ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...