Attorney General Brenna Bird announced Tuesday that she is suing Roblox, an online gaming company, for sexually exploiting Iowa children.Roblox has more than 80 million users under age 18, including Iowan children.

On December 16, Wilson confirmed that his office issued a Civil Investigative Demand to Roblox under the South Carolina Unfair Trade Practices Act. The demand seeks information on how Roblox moderates content, markets to minors, and represents safety protections to parents.

Roblox is introducing new age-verification tools for users who want to chat that come into effect in January. Do kids think it will work?

Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform Roblox boasted more than 151 million global daily active users. For perspective,

A key element of the lawsuit is Uthmeier’s office’s claim that Roblox “attracts vulnerable child users by design.” The court action details investigations by Uthmeier’s office that he claims uncovered intentional efforts to lure children into sexually charged circumstances.