The concept of marketing has evolved continuously over the years. The definition of the term 'product' isn't as simple as it used to be. The traditional marketing mix has been extended and refined ...

When you run a service-based business such as a restaurant, a hair salon or a travel agency, the way you communicate your value to your customers differs from product-based business marketing. A ...

When there are revenue headwinds and economic uncertainty, CFOs put a lot of attention on budgets and expenses. During tough times, reducing marketing headcount and media spend is a standard ...