Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. Philipp Batura didn’t set out to build a fashion business.

Trading items is a core part of "Roblox" community experience, allowing players to exchange Limited and Limited U items, build collections, and increase their in-game wealth. However, with the ...

Fans are frustrated with Roblox's increased prices for cosmetic items, with some items now costing over 11 times their original price. The new Dynamic Price Floor system has led to fluctuating item ...