The programmatic TV (PTV) ecosystem is growing, but a 4C white paper on the subject points to a number of barriers that are inhibiting its wholesale adoption -- particularly a fear that PTV will rip ...

After interviewing over 100 advertising and publishing execs, online video platform Ooyala has released a report card on programmatic video advertising. Working with MTM Research, Ooyala has learned ...

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the launch of its annual ‘Attitudes to Programmatic Advertising 2020’ ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

Prior to Choozle, Andrew co-founded and built the RGM Alliance, a premium focused online advertising network that reaches over 120 MM consumers in the US. Andrew holds a BA in Economics from ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Liz Morrell is a freelance ...

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

Campaign Asia and Rubicon Project are looking at how programmatic buying trends are shifting across APAC. If you’re a programmatic professional, we’d love to hear from you. Everyone who completes the ...

As The Drum gears up for its 2015 Digital Trading Awards (DTA), created to reward best practice in the digital ad trading ecosystem and highlight what brands are leading the way with programmatic ...