This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...

This verdict, which revealed that Google unlawfully tied its publisher ad server to its ad exchange, sent ripples throughout the programmatic ecosystem. The implications for publishers and supply-side ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality, predictable conversion, and a real contribution to LTV are paramount.

Here's a rundown of AdExchanger's top 10 most popular guest columns of 2025 and why they resonated with digital ad industry ...

Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies. Programmatic marketing is the term used to ...

Programmatic advertising has come a long way since the initial perception of simply providing scale relatively cheaply in order for brands to advertise to their target market. Today, programmatic is ...

The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond.

The rise of programmatic advertising in India is reshaping the digital marketing landscape, driven by technological advancements and changing consumer behaviours. According to the dentsu-e4m Digital ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...