In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

You can feel it in your gut: the product is close, the team is buzzing, and everyone keeps asking the same question, “When do ...

Many companies are now looking to AI to accelerate and enhance GTM planning to increase the likelihood of success. AI enables ...

Your sales planning could be costing you time, money, and customers. Research by the Sales Management Association reveals that companies struggling with planning are 40% less likely to achieve their ...

I regret to inform you that the go-to-market playbook you've been planning around is dead. Gone are the days when SEO, app store optimization, PR and some social media ads were enough to launch your ...

The MarketWatch News Department was not involved in the creation of this content. SALT LAKE CITY, Aug. 5, 2025 /PRNewswire/ -- Fullcast, the leader in Go-to-Market (GTM) planning and execution, is ...

The MarketWatch News Department was not involved in the creation of this content. SILICON VALLEY, Calif., Oct. 22, 2025 /PRNewswire/ -- LINEN Cloud, the intelligent sales planning platform redefining ...

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (Nasdaq: ZI), the category-defining Go-To-Market (GTM) Intelligence Platform, today announced it is changing its Nasdaq trading symbol from ‘ZI’ to ‘GTM,’ ...

Hayete Gallot, who runs Microsoft’s go-to-market plan for its entire commercial segment as well as managing Microsoft’s more than 150 innovation centers, is leaving to become Google Cloud’s new ...

SILICON VALLEY, Calif., Oct. 22, 2025 /PRNewswire/ -- LINEN Cloud, the intelligent sales planning platform redefining how enterprise revenue teams operate, today announced a strategic investment round ...