In today’s digital landscape, technology plays a pivotal role in shaping the relationship between a business and its ...

Within the fast-paced world of customer relationship management (CRM), accurate data is the foundation of success. Recent studies from data quality and marketing solution companies Validity and Data ...

As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

Next-generation CRM solutions prioritise data security, ensuring customer trust and compliance while managing sensitive ...

Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...

The powerful effects of social media on businesses and brands have been proven. Over the past decade, the adoption of social media as an awareness, selling and customer relationship management tool ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Sales management is the process of leading and directing a ...

Editor’s note: The column below is from Len DeCandia, the former CPO at J&J. You can click here to read an interview with DeCandia. The financial crisis of 2009 had two measurable outcomes on business ...