The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

How to handle B2B content the right way? Click to learn about the major changes in B2B marketing, and find tips on how to balance audience engagement and SEO.

The pandemic years reshaped B2B marketing in ways few could have predicted. Emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how companies connect, ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...

With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Yearly or even longer-term marketing plans have lost their value amidst the constant waves ...

Explore the best B2B campaigns of the year. Get the B2B Marketing Awards Winners Report 2025 for insights driving commercial impact.

Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now. Rising costs everywhere. B2B marketers face mounting pressures from higher ...