Over billions of years of evolution, nature has developed an intricate machinery to covalently attach diverse functional groups to proteins after their synthesis by the ribosome — a process called ...

You may think your spouse’s "selective hearing" is a choice — but science argues otherwise. The phenomenon of selective hearing is more than choosing when or when not to listen, according to a recent ...

Selective advertising focuses on creating a demand for a specific brand of product or service. For example, soda manufacturers often promote each brand they make with a dedicated marketing campaign.

Selective marketing, also known as selective advertising, refers to marketing initiatives created to generate interest in a specific brand while abandoning concentration on product category or class.

For years, the industry has been working on an advanced technology called area-selective deposition for chip production at 5nm and beyond. Area-selective deposition, an advanced self-aligned ...