parodontax, a brand of oral health products, used a three-prong consistent campaign over seven years to raise awareness of gum disease and to position its toothpaste optimised for gum health as the ...

Parodontax, the trusted gum care brand, proudly announced a new partnership with renowned South African media personality Carol Ofori. Carol has been named the brand’s newest ambassador. This exciting ...

How do you grow from a niche into the mainstream, without losing your price premium? How do you do this when the mainstream has different rules – and huge incumbents that you can't beat head-to-head?

GSK Consumer Healthcare is launching its global toothpaste brand Parodontax in India, to strengthen its oral care portfolio. The company, which has been focusing on Sensodyne in the tooth sensitivity ...