STEVE DENT: Fujifilm has really found a groove lately, having released multiple APS mirrorless cameras that beat its rivals, especially Sony. It aims to continue that dominance with the X100V. The ...

The sudden overnight popularity of the X100V took everyone in the camera world a little by surprise, but I think none more so than Fujifilm, which has spent the time since scrambling to get enough ...

In September 2022 the photographer and TikTok influencer Kylie Katich posted a video showing off her Fujifilm X100V. “I just found a camera that will change your life,” she told her hundreds of ...

Fujifilm's X100V was the toy to have over the last couple of years (thanks, TikTok) and the company has now released its successor, the 40.2-megapixel X100 VI, with large improvements across the board ...

For years, Japan’s Fujifilm pivoted away from its legacy camera business to focus on healthcare. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are now a roaring ...

Fujifilm’s GFX100RF is a larger version of their best-selling, much hyped X100VI. It shares the X100VI’s retro design, leaf shutter, offset viewfinder, and broad control layout — albeit with an ...