Meta will start scraping conversations with AI chatbots to gather data for the purpose of ad targeting. The company says this data will be used to "personalize the content and ads" that people see ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Meta Platforms META0.40%increase; green up pointing triangle will start using people’s conversations with its AI chatbot to help personalize ads and content, offering a glimpse of how the company ...

Business owners who use Meta’s advertising suite will see changes in the ways they reach their customers. In Q3, Meta made improvements to its ad retrieval architecture that improved its performance, ...

NBCUniversal has unveiled a set of tech-fueled advertising initiatives in the runup to CES in Las Vegas and a milestone year ...

A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS.

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

Meta will soon use what people tell its artificial intelligence chatbot to get even better at selling them things.The company said on Wednesday that users’ chats and interactions with Meta AI will ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. LinkedIn is ...

Luckily, there are already plenty of tested strategies that have helped fellow SMBs bolster their businesses, according to Selin Song, Google’s president of customer solutions. Through its ads ...