“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.

What exactly is the purpose of the self-styled Transparency Project here in Santa Monica? This “organization” — though it seems to be an organization of one — claims to shine light on possibly ...

A service from a carrier that links remote Ethernets together. It is called "transparent" because the connected Ethernets are viewed as one Ethernet by the customer, regardless of the technology ...

The final panel at the Video Insider Summit this weekend explored the topic of programmatic video buying in 2014. To kick things off, MediaPost's Gavin O'Malley, the panel moderator, predicted that in ...

A computer system or software within a computer system that determines if a requested page or file has already been stored in memory or on its hard disk. If it has not, the request is sent upstream to ...