To establish a true strategic advantage, leadership must analyze the organization through a structured strategic lens.

Kimberly-Clark Corporation's KMB brand investment strategy is evolving as a bedrock of its competitive positioning, supporting management’s ambition to build an industry-leading personal care ...

Discover how Microsoft's economic moat, strong brand, and cloud services ensure its competitive advantage and market ...

Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

Having consulted with a wide range of companies and CEOs on business growth strategies, I’ve had the privilege of witnessing the transformative power of competitive intelligence firsthand. This ...

Strategic packaging enables businesses to influence consumers, cut costs, build brand recognition and drive long-term ...

Executive positioning is a powerful strategy that goes beyond traditional PR, communications or leadership coaching. While it draws on elements of each, executive positioning is a unique blend ...

Identifying the sector-specific themes, or perhaps the big strategic issues that are shaping your particular industry, is key to this process. It is also critical to state that these strategic ...

Organisations that are architected for resilience do not just survive disruptions; they emerge stronger while competitors ...

Centene has a 10-year price return of 313.77%, almost double the 179.34% price return of the S&P 500. The company is strategically positioned in the market, and the current favorable trends serve as ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...