Once gray hair becomes your new look, it’s smart to optimize it by giving your makeup bag a makeover, too. The most impactful place to start is with your eye shadow. Lighter shades won’t do you as ...

If you’re looking to make your eyes stand out against gray hair, it’s time to look for shadows that are rich in color and have greater payoffs. That means avoiding selecting tones that are light and ...

“Think of your favorite color, now think of the next color that pops into your head,” Luna says. “That’s your shadow work color.” Shadow work is a ritual meant to heal your “shadow self.” Your “shadow ...

The best eyeshadow palette allows for versatile and flawless makeup for every occasion and all year round. Celebrity makeup artist Allison Kaye says, “It’s fun to collect eyeshadow palettes, and it’s ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Thin, lifted eyeliner and wispy lashes help open the eyes, while heavy liner, low crease placement, and thick lashes can ...

Learning how to apply makeup seems easy enough, but sometimes, beauty basics can be pretty darn baffling. Luckily, eye shadow isn't as intimidating as it seems, and it can totally transform your ...