Artificial intelligence (AI) tools are revolutionizing the way entire industries operate. The potential scope of AI is firmly in our public consciousness, whether through scare stories about the ...

You may or may not be using the basic segmentation strategy of RFM (recency, frequency, monetary)—that is, dividing your mailing list into a few buckets based on recency in ordering or visitation to ...

Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...

Retailing plays a crucial role in every individual’s day-to-day lives to meet their everyday needs. It is like an open house for trading. As it became a part of everyone’s life, full focused attention ...