When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Qualitative analysis serves as the foundation for compound identification. It focuses primarily on determining the elemental composition and structure of analytes within a sample. Identifying the ...

Elemental analysis methods are used to determine the elemental composition of a substance and the concentration of each element present. However, there are two different subsets: one for determining ...

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...