Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Cameron Nakashima joins producer/host Coralie Chun Matayoshi to discuss why QR codes are used, legitimate businesses uses, ...

During Apple’s keynote at this year’s WWDC 2017, Craig Federighi announced iOS 11 support for the oft-forgotten quick response (QR) codes. While users stateside may not use QR codes regularly, for ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

You’ve almost certainly used QR codes before—it’s when you point your phone’s camera at a square barcode to access a menu, a form, or even an app, and then tap on the link that appears. But while most ...

During the halftime show of this year's Super Bowl, a floating QR code took a star turn in a prominently placed advertisement. That ad, which was run by cryptocurrency exchange platform Coinbase, ...

Now that Google is using the two-dimensional bar codes as part of its local businesses listings program, it's all the more reason for an app to help read them. CNET contributor Don Reisinger is a ...

During the halftime show of this year's Super Bowl, a floating QR code took a star turn in a prominently placed advertisement. That ad, which was run by cryptocurrency exchange platform Coinbase, ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for reliability and relevance.