Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

You’ve seen these QR codes showing up everywhere. Grab the nearest magazine to where you're sitting and you will find one next to an advertisement. Guaranteed. The basic function of QR codes in ...

As people become more dependent on their smartphones, the opportunities to benefit from QR codes continue to grow for marketing departments. QR codes connect people between traditional media and new ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for reliability and relevance.

Coca-Cola does it. KFC does it, too. There’s no reason why you and your clients shouldn’t benefit from the use of QR codes on cups, hats or other promotional items as well. Bearing in mind the #1 rule ...

What is a QR Code? A quick-response code (QR code) is a type of barcode that contains data for a locator, an identifier, and web tracking. QR codes have been around for a long time. They were first ...