Promotional merchandising involves employing promotional products to help companies and other organizations advertise their products and services. According to the Advertising Specialty Institute, ...

Q: We sell ready-to-wear men’s shirts and pants. Every time we needed to raise sales, we resorted to sales promo and never to advertising except once when sales actually fell when we advertised. So we ...

Effective promotion results from communications and activities that increase sales in ways that optimize the use of your marketing dollars. If everyone's talking about your business because of a ...

Advertising reaches a lot of consumers. But because advertising is a “pull promo,” it’s still up to the reached consumers to decide whether or not to take action on the advertising’s message. As a ...

Adding a promotional product into advertising campaigns can enhance results. In a recent study, 18-to-34 year olds were exposed to advertising for pizza via three mediums: a TV spot, a print ad and a ...

From usefulness to customer retention, the importance of novelty advertising items can provide your company with an increase in brand awareness Advertising is the right way to go when it comes to ...

Opinions expressed by Entrepreneur contributors are their own. One Super Bowl ad runs $2.6 million. Is it a good investment? What else might an advertiser do with that kind of cash? Do the people’s ...