At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Have you heard about programmatic advertising? If so, you might have wondered what it’s all about. Even though you’re a professional digital marketer who isn’t currently using programmatic advertising ...

RTB. DMP. DSP. SSP. It might seem like Greek at first, but programmatic marketing and its terminology aren’t all that complex. And this strategy can be one of the most efficient and profitable for ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijay Chittoor, CEO at Blueshift.

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, senior marketing manager at ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality, predictable conversion, and a real contribution to LTV are paramount.

Programmatic ads are big business. In fact, according to eMarketer, programmatic ads are expected to make up over $14 billion of the approximately $58.6 billion total digital advertising spend in 2015 ...

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than ...

The world of digital marketing is constantly evolving, marked by innovation, adaptation, and technological advancements. At the heart of this transformation lies the integration of artificial ...

There is a buzz afoot about the rise of programmatic media buying, or real-time bidding (RTB), but what is often overlooked is the broader -- and, in my opinion, more significant -- shift to ...

Opinions expressed by Entrepreneur contributors are their own. The digital marketing landscape has been increasingly dynamic, to put it mildly. Pandemic-related restrictions and data security/privacy ...