Yahoo ConnectID integration — This will give advertisers more precise targeting and measurement capabilities in a privacy-centric way. Access to Roku’s scaled TV audiences — Yahoo DSP will be the ...

This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...

Here's a rundown of AdExchanger's top 10 most popular guest columns of 2025 and why they resonated with digital ad industry ...

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

SEATTLE, November 06, 2025--(BUSINESS WIRE)--Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon ...

Looking to put itself on equal footing with rising advertising interest for connected TV platforms, Fox Television Network, through supply-side platform (SSP) FreeWheel, has struck a significant ...

MediaMath’s bankruptcy filing demonstrates the difficulties DSPs can have making money, particularly in a high-volume, low-margin programmatic world that demands differentiation. Though many ...

BidCore, the new customizable DSP developed by programmatic and real-time advertising technology company IPONWEB, has been selected by Egami.tv and Speakable as both companies look to expand their ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond.

Like so many journeys of innovation, the programmatic evolution has been a complex progression of developments on both the buy side and the sell side In an ideal world this evolution would eventually ...