The more data-driven marketing becomes, the easier it is for CMOs to attribute closed deals directly to their marketing programs. But with so much information available they encounter a new challenge: ...

BREWSTER, NY, UNITED STATES, January 6, 2026 / EINPresswire.com / — Alliant, a premier independent people-based data partner, today announced that it has partnered with Proximic by Comscore, a ...

Predictive marketing is climbing the list of the buzzwords du jour - yet adoption remains relatively low. Barb Mosher Zinck examines why predictive marketing is gaining ground, and the obstacles in ...

Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

The tools available to marketers are endless – from data analytics to creative software, the sky’s the limit when it comes to creating new programs that simplify and optimize a marketer’s job. But ...

Marketing has always been about understanding people — what they want, how they behave and how they make purchasing decisions. Traditionally, marketers relied on intuition, surveys and historical data ...

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and recent ...

Let me paint a picture for you. It's the year 2000. You're the CEO of a marketing firm. You receive a knock at the door. You let the bright-eyed, optimistic Google AdWords salesperson into your office ...

Pauline Brown is Director of Marketing at Dataiku – the software developer behind Dataiku Data Science Studio (DSS) - which is disrupting the predictive analytics market with an all-in-one predictive ...