The creator and partner economies are reshaping the marketing landscape, offering a goldmine of opportunities for brands willing to dive into these dynamic waters. Understanding these two economies ...

Third-quarter 2024 results demonstrate the effectiveness of the partnership's ability to acquire, invest in and optimize assets that drive returns. Most recently, on Nov. 5, the partnership completed ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

We know that customer needs and preferences are constantly evolving and growing more complex by the day. That evolution is causing a ripple effect across partner ecosystems, creating a slew of ...

For years, the default way for corporations to gain exposure to the startup ecosystem was through passive limited partner (LP) positions in traditional venture capital funds. While this approach ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. Leadership Trust member Melissa Lackey shares key steps ...

Okta has announced that it is going all in with partners and looking to work more closely with the channel to drive its growth. The security specialist has shared details of its partner-first strategy ...

New Catalyst’s inaugural strategic partnership exemplifies its strategy to catalyze experienced, Next Generation GPs and propels Ironleaf Capital’s launch with capital and operational support Ironleaf ...