The fast food empire is putting its packaging graphics on a diet. The last time McDonald’s redesigned its global packaging was in 2013. It featured a frenetic collage of QR codes, slogans, ...

Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...

In an arduous beauty market, packaging cannot merely be a container; it must give the customer a truly wonderful experience of the brand.

Packaging starts with designing and sketching ideas. Consider what the primary packaging will look like. This will depend on the product and the best way of storing it for example a plastic or glass ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

Smart packaging enables brands to engage with consumers through a browser-based app, image recognition, QR codes, barcodes or other advanced technologies implemented on the packaging design. These ...

Amcor Rigid Packaging’s annual reveal highlights how consumer insights drive new concepts in package design. “The Bottles of the Year program celebrates the best in packaging design,” said Terry ...

An algorithm has usurped the traditional role of a designer to generate millions of unique packaging designs for Nutella. The algorithm pulled from a database of dozens of patterns and colours to ...

SCGP announced the results of “SCGP Packaging Speak Out 2022” packaging design competition (college level) which was a stage for the young generation to compete on packaging design ideas under the ...