Experimental psychologists have developed their own magic trick to explore human perception. 32 percent of people were convinced by a magician that they'd just seen an object disappear, even though ...

Start with a deck of cards. Before the trick, sneak a peek at the 10th card in the deck. Memorize it. Ask your volunteer to add the first and second digit of their number together. For instance, if he ...

A small experiment using sleights of hand and illusions offers insights into how birds and people perceive the world. By Veronique Greenwood The coin is in the illusionist’s left hand, now it’s in the ...

Admit it — you still get mindblown every time you come across a street magician performing yet another seemingly impossible trick. And honestly, who doesn't? They always make you scratch your head and ...

University of Cambridge provides funding as a member of The Conversation UK. Magic tricks can teach us about how the brain works. Magic capitalises on very specific blind spots in people’s attention ...