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Story of washing powder Nirma: Once worth Rs 17000 crore, ruled Indian market; Nirma sank due to just one mistake
How did Nirma washing powder fail: If you are someone who was born in 1980s or even 1990s, you must have heard about the brand Nirma. Once a household name in India, Nirma washing powder brand rose to ...
Three decades on, the company is no longer trying to win by being the cheapest. With its latest Nirma Advance campaign, ...
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