Maybelline's Colossal Curl Bounce Mascara is a great shout if straight lashes are your personal nemesis. The curved brush ...

Maybelline is under fire again for hiring a bearded makeup artist to star in its latest ad — just weeks after the brand fielded calls for boycotts over tapping Dylan Mulvaney to promote its concealer.

Maybelline's Sky High Sensational Lash mascara has released new coloured shades including Green Altitude, Plum Twilight and ...

Maybelline has spent decades earning trust in the drugstore beauty aisle, not by chasing short-lived trends but by refining ...

A relaunch of the iconic tagline that debuted in 1991 is part of the L’Oréal-owned brand’s marketing to Gen Z. L’Oréal-owned Maybelline joins a growing list of marketers that are dipping into the ...

The ire of conservative consumers has now focused on makeup brand Maybelline for partnering with trans woman and biological male Dylan Mulvaney for a recent makeup ad. To celebrate Mulvaney’s gender ...

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Slowly but surely the beauty industry has started waking up to the needs of a diverse customer base. Having 40 (or more!) shades for a foundation launch is the new normal, and there are more ...

Now this is exactly how we should be ringing in 2017. Earlier this morning Maybelline announced its new ad campaign for its Big Shot Mascara by Colossal, you know, the one in the golden tube, along ...