Overview:  Fewer tools win. B2B teams perform better when platforms are connected and purposeful, not stacked without a ...

It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where every instrument plays its part to create one clear song. This guide is here to ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing and digital transformations are hot ...

Marketing communications is undergoing a fundamental transformation, driven by the rapid integration of AI. Over my 25-year career, spanning roles at global banking, financial services and now higher ...

After years of discussing how artificial intelligence (AI) could transform the way we live and work, we are now experiencing its true benefits firsthand across various aspects of life. In the ...

The New School has developed guidance for Generative AI that applies to all administrative staff. The Marketing and Communication (M&C) artificial intelligence guidelines below are intended to ...

StoryPop UGC Agency has announced a strengthened focus on its User-Generated Content (UGC) marketing capabilities, reflecting the rising demand for authentic, community-driven content in today’s ...