All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. The best lash ...

With so many recent lash primer launches, all we want to know is if the best lash primers are necessary? There's lots to think about, is it worth another step in your makeup routine? Is it worth the ...

Primer is something many of us don’t consider, let alone invest in, but it’s worth doing. For those of us who work long hours and want to look our best, keeping our makeup on is essential for feeling ...

Mascara is the one makeup item that most of us - no matter how bleary eyed we are - wouldn't skip. One coat of the black stuff can take your lashes from zero to hero in seconds, but what about mascara ...

A true-blue Delhiete who fell in love with Mumbai.She is passionate about beauty, Korean soaps and manga. She hoards make-up in her free time. When you're looking for an extra boost for your lashes, ...

A lash primer can make a big difference. One in particular has not only caught my eye, but also has helped boost my lashes. Babe Original’s Intensifying Lash Primer is an affordable, hidden gem that ...

The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. When your mascara is just not doing the trick, it's time to ...