I just led a rebrand for my current company, and, honestly, it’s my favorite kind of work as a marketer. Not just because it’s engaging, but because it’s actually good business. Seeing the ...

As AI gains more control over what people see, search and believe, clarity has replaced visibility as the true threshold of ...

In today's dynamic and competitive business landscape, marketing leaders are constantly seeking ways to demonstrate their marketing activities' effectiveness and return on investment. Traditional ...

NEW YORK — Brand values have experienced significant transformation in recent years. Diversity, equity and inclusion initiatives from marketers that were once a priority have moved to the back burner, ...

Industry expert Zuzanna Gierlinska reflects on the importance of considering brand safety while making strides with AI. Cannes Lions 2024 may seem like a hazy, rosé-tinted memory now, but among all ...

In today's dynamic B2B landscape, in which interactions have evolved from transactional exchanges to meaningful engagements, measuring brand love has emerged as a strategic imperative. That concept of ...

Cannabis brands need to market to a mainstream audience, while also focusing on their target customer. This unique balance was a common theme from speakers at the 2023 Benzinga Cannabis Capital ...

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

Pinoy Big Brother: Celebrity Collab Edition Big Winner Mika Salamanca has reached another milestone in her career as she becomes the first-ever celebrity ambassador of a local perfume brand that has ...