Lawyers strive for fairness and justice in every case they handle. However, the behavioral science research shows that human reasoning in legal contexts is inherently flawed and vulnerable to both ...

Cognitive psychology is the branch of psychology dedicated to studying how people think. The cognitive perspective in psychology focuses on how the interactions of thinking, emotion, creativity, and ...

Insight problem solving refers to the abrupt and transformative reorganisation of cognitive representations, typically resulting in an Aha! moment – a sudden experiential clarity that enables the ...

This post was co-authored with Professor John Vervaeke 1. Thinking, Fast and Slow is one of the great books written on cognition and decision making. In a clear and accessible fashion, it made popular ...

The rise of artificial intelligence (AI) has brought about numerous innovations that have revolutionized industries, from healthcare and education to finance and entertainment. However, alongside the ...

Savvy marketers are turning to cognitive sciences to better understand how the brain works and then leveraging that knowledge to forge conscious and subconscious connections with consumers. This ...