A large study shows that AI can enhance creative thinking by encouraging exploration rather than efficiency alone.

A new study argues that AI can never be more creative than humans, but many experts argue that AI's output will only ever be as good as its input — with the goalposts shifting as AI improves in the ...

Design AI tools to amplify human creativity, not replace it. Build systems that spark curiosity, guide exploration and remove ...

Would you watch a movie generated entirely by AI? Or read a novel written by an algorithm? Examples of AI-generated art are pretty astounding, and users are now able to create hyper-realistic videos ...

AI has the potential to support and extend human creativity. It can serve as a powerful tool for artists, writers, musicians, and designers by providing inspiration and generating ideas. For example, ...

Belfast studio founder Michelle Connolly explains why creative jobs remain secure despite artificial intelligence advances AI can generate images but it cannot understand a client’s brand or make ...

We’ve all heard it before: Data is the new oil. But oil wells eventually run dry; similarly, data reservoirs aren’t immune to depletion. Amid tightening privacy laws, rising acquisition costs and ...

When we think of creativity, we usually think of the arts — the ability to compose a song, write a novel, express ourselves through painting, dance, or theater. It’s the mysterious spark that ignites ...

As agency mergers reshape the industry and AI becomes infrastructure, creative heads discuss why human insight and ...

Sometimes, it feels like the battle lines between artificial intelligence (AI) and humanity are drawn—a computational comparison that focuses on speed and accuracy. However, the domain of creativity ...