1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Predictive analytics, also know as data mining, is used to analyze information such as sales of consumer goods to identify trends and patterns and predict future outcomes. A retail chain could analyze ...

SAS Institute announced on Thursdaya new toolset aimed at giving business users the ability to work with predictive analytics software, which has historically been the province of specialized ...

As students head back to their pencils and books, school districts in several states are turning to predictive analytic tools to meet the data aggregation and analysis requirements of the No Child ...

In this special guest feature, Jane Hendricks, WW Portfolio Marketing Lead at IBM Predictive Analytics, describes a methodology for realizing business value from predictive analytics: start by ...