TikTok's new viral beauty tip actually makes perfect scents. Influencer Emelia O'Toole, who goes by the name @professorperfume and shares her beauty expertise on the video app, provided a mind-blowing ...

My grandmother always kept her perfume on her vanity. She would sit at the mirror in her silk dressing gown and spritz herself twice with Paco Rabanne Calandre, lightly dabbing the scent on her pulse ...

Makeup had its day in the sunshine, then it was skin care’s turn, and now fragrance is having a major moment with the current value of the perfume market standing at over $50 billion (and a projected ...

One attribute of great perfumes is their ability to last longer. The longer a perfume lasts, the more expensive it is. Even if the perfume bottle is beautiful, don't place the glass bottle on your ...

TikToker Emelia O'Toole, also known as "Professor Perfume," reveals the best way to store perfume to make it last longer. professorperfume/TikTok TikToker Emelia O’Toole, also known as “Professor ...