Gen Alpha has new demands for their careers and they have surprising strengths and attributes. Discover how we can respond ...

Learn why Nikhil Kamath and other urge entrepreneurs to watch Gen Alpha -- set to wield $1.7T spending power by 2029 -- for ...

Generation Alpha was born into chaos—climate anxiety, AI everything, and a social media landscape that’s both playground and battlefield. They don’t remember a world without screens or a time before ...

As the last of Gen Alpha is born in 2025, this cohort now makes up 24% of the global population. Known as "Gen AI," these ...

While newer cutting-edge series typically win critical kudos and accolades, Gen Z and Gen Alpha viewers are binge-watching ...

It was nice knowing you, but these six words and phrases need to go, and don't let the door hit you on the way out!

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

If you asked my parents, the eye-rolling, stubbornness, and back talk I endure from my Gen Alpha daughter is just “karma.” As ...

Zoe Saldaña is trying to understand Gen Alpha. One of her favorite pop culture moments from 2025 was the hype around "6-7," ...

For many, it means weird or cringe, according to NBC. It stemmed from “only in Ohio” memes referencing incidents that happen ...

Spending time around children this holiday season? USA TODAY defined four Gen Alpha slang phrases to know ahead of your ...

The category came in Double Jeopardy. “And finally, for the kids, 6,7,” host Ken Jennings said as the crowd laughed. “These ...