American gym operator Crunch Fitness has launched an advertising campaign that seeks to put the fun back into fitness and promote the ‘No Judgement’ culture of its gyms. Headquartered in New York, ...

Sit-ups can be a great way to strengthen your abdominal muscles that sit around your stomach. But they can quickly get repetitive and its easy to accidentally lose your form, so when boredom strikes, ...

If you’re a little hazy on the difference between sit-ups vs. crunches, you’re not alone. They both strengthen your core, but the details on how they differ and the benefits of each can be confusing. ...

The latest creative leverages an iconic track, "This Is How We Do It," a legendary music video director, and nostalgia to ...

Looking to amp up your core workout with a move that really targets those stubborn lower abs? Enter the reverse crunch. This exercise zeroes in on those hard-to-reach lower abdominal muscles, helping ...