Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday. The launch comes as Reddit is readying its initial public offering ...

Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. One of the best things about out-of-home (OOH) advertising ...

After nearly 50 years covering the local advertising scene, Format magazine will cease publishing after its August issue. The move comes just 17 months after Edina firm Castaneda Williams Ltd. was ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

PPC ads come in many shapes and sizes. Here's an overview of the major PPC ad formats available across Google Ads and Microsoft Ads. PPC ads come in many shapes and sizes. They also change frequently, ...

In the ongoing battle between YouTube and viewers when it comes to ads and ad blockers, the streaming video site may have found a compromise, at least for live streams. On its features and experiments ...

Google’s Matt McDonald will be speaking at CTV Connect on March 13-14 in New York. Click here to register. Ten years ago, YouTube was just a place to watch video clips. To keep up with changing ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

Snap Inc.’s newest advertising product allows brands to purchase all video ad formats in a single ad set, enabling advertisers to optimize their campaigns toward their central goal or objective. Multi ...

Snap is bringing more machine learning into the media buying process on its platform. Although the release is not directly related to signal loss due to Apple’s AppTrackingTransparency framework, the ...

Spotify is today introducing a new ad format aimed at podcasters which it’s calling “Call-to-Action Cards” — or CTA cards, for short. The feature, which is powered by Spotify’s streaming ad insertion ...