There are a ton of reasons why you might consider writing books. You might want to prove your expertise on a given topic or create a funnel for your business. You might need a book in order to ...

A business book can be a strategic asset fostering new revenue streams, but it rarely yields significant profit from royalties alone. Effective marketing and an established platform are crucial for a ...

Recently podcaster, author, and agency owner Drew McLellan asked me how do busy agency owners write a book? That is a great question for any business owner, CEO, strategic consultant, or business ...

When most people talk about a book changing their life, they’re talking about a book they read — a book that changed their perspective or way of thinking. But for many authors, writing a book can be ...

Forbes contributors publish independent expert analyses and insights. I write about strategy. In other genres that is pretty common. Think of autobiographies, history books, and travel guides. In ...

Business owners often hear that a book is the ultimate credibility booster. But publishing in the nonfiction space (especially when your goal is to grow a company) comes with unique challenges and ...