Christina Ferrara, who just last week opened her dress shop near the Plaza, is hoping to tap into a trend she says is sweeping the country — no frills, off-the-rack bridal boutiques. “This is ...

Retailers are taking steps to battle a sales killer: the dressing room. As Elizabeth Holmes explains, by fixing up the rooms, stores can increase the odds customers will buy clothing.

Gemma Orsman wears a Wynn Hamlyn dress for Viva's party season shoot in 2022. The playful NZ designer is among many available to borrow now through local dress rental services. Photo / Grace ...