The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...

It’s not surprising that Google’s $3.1 billion acquisition of DoubleClick in 2007 changed the ad game, but now it seems a document known as a “pitch deck” that recently surfaced shows why a growing ...

Google has overhauled its DoubleClick ad-serving platform, promising that the newly-christened DoubleClick Digital Marketing product will allow ad agencies and media companies to control their ...

Facing threat of Microsoft buying Yahoo, missed earnings, and a report exposing its Achilles' heel, search giant's execs commit to rebalancing After getting approval from the European Union for its ...

The Federal Trade Commission (FTC) reportedly is formally investigating Google’s proposed takeover of interactive ad firm DoubleClick, with the agency weighing both the potential antitrust and ...

Google's announcement of a deal last week to acquire DoubleClick for $3.1 billion in cash quickly makes it a leader in online display advertising, an industry DoubleClick helped to create a decade ago ...

Now that Google has acquired DoubleClick--the display advertising feather in its proverbial cap--it's time to see if the hat fits. The $3.1 billion acquisition, which finally closed last week upon ...

Google Inc. said on Friday it would buy Web advertising tools provider DoubleClick Inc. for $3.1 billion, its biggest acquisition, to accelerate its push into the graphic ad market now dominated by ...

Google president and CEO Eric Schmidt defended his company against antitrust allegations leveled by rivals about its proposed acquisition of DoubleClick in his address Monday at the National ...

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