In a recent article at Chief Marketer, Beth Negus Viveiros argues that leaving direct mail out of your B2B marketing mix might be a big mistake—even in the digital age. "Done the right way, good ...

Unlike the large volume consumer campaigns of yesteryear, today’s DM is usually high-value, low volume and precisely targeted to maximise ROI. Used in tandem with supporting digital media, the novelty ...

Direct mail should be just that: direct. As Bill Cockburn of the Institute of Direct Marketing states, ìThe message must make an impact within the first seven seconds. That is the creative moment of ...

President at Thought Transformation, working with companies to align sales with tactical marketing for repeatable revenue. Todd and Charlene sat in their company conference room at opposite ends of a ...

B2B marketers whose customers are showing signs of digital fatigue might take a look at an older medium: direct mail. Many brands apparently are: 54% have increased their direct mail spend this year, ...

As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...